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Non-Fat Advertising: Fat man in a red Speedo

You see hundreds of people, maybe thousands every day.  But how many of those people do you stop and notice?  How many of the random faces you see will be stored into your memory?  Not very many.  Why?...

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If You Have Ads Like This – You Need Professional Help

I don’t rant about bad advertising because I have nothing better to do. I do it because it pains me to see hard-working business owners wasting their profits on advertising that doesn’t work. Here’s an...

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The Problem with Too Many Problems

Your ads aren’t working very well? I think I have something that can help. I’m going to teach you how you can get a bigger bang from your advertising with one simple strategy. We’re taught to talk...

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Try it Backwards

So you want a good ad? Write it backwards. Start from the end. Traditional, boring, “I don’t care” advertising starts with a product or a service. Much more effective advertising starts at the end –...

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